
This course provides a comprehensive introduction to the principles and practices of marketing. It explores the key concepts, strategies, and tools used to understand consumer behavior, develop marketing plans, and implement effective marketing campaigns. Students will gain insights into the dynamic marketing landscape and learn how to apply marketing theories to real-world scenarios.
Course Objectives
- Understand the fundamental concepts of marketing and its role in business.
- Analyze consumer behavior and market dynamics to identify target markets.
- Develop marketing strategies based on market research and analysis.
- Explore the four Ps of marketing: Product, Price, Place, and Promotion.
- Examine digital marketing trends and their impact on traditional marketing strategies.
- Learn how to create and evaluate marketing campaigns effectively.
- Teacher: Admin User